Merial Introduces CERTIFECT: A New Standard in the Fight Against Ticks
July 18, 2011
The newest addition to the FRONTLINE® family of flea and tick control products kills ticks within 18 hours and detaches ticks1Duluth, Ga. — Ticks are growing in number and are being found in new areas, putting the family dog at increased risk for infestations.2 As a result, dogs are also at increased risk of tick-borne diseases, which have now been found in most U.S. states.3 Cases of Lyme disease and anaplasmosis in pets more than doubled from 2009 to 2010 - disturbing evidence that ticks are an expanding threat.4
To address this issue, the makers of No. 1 veterinarian-recommended flea and tick control product5 FRONTLINE Plus have introduced CERTIFECT, an advanced topical solution that provides proven flea protection with added tick-killing power. CERTIFECT kills ticks in 18 hours,1 whereas the current standard for tick-killing efficacy is 24-48 hours.6 It is also the only topical product that detaches ticks. Just like FRONTLINE Plus, CERTIFECT destroys the flea life cycle, giving dog owners, with the help of their veterinarians, a new solution in the fight against these pests.
Tick Control and Pet Health Urban and suburban backyards are now host to a number of wildlife known to carry ticks, including deer, coyotes, opossums, raccoons, rodents and even wild turkeys. Domestic and feral cats can also bring ticks into our yards.2 As ticks move in, dogs in these areas may be at increased risk of catching infectious diseases.2
"It is becoming increasingly challenging to protect our dogs from tick-borne infections, since ticks are now in more places and in greater numbers than ever," says Dr. Mike Murray, technical marketing director for Merial. "Pet owners and their dogs can really benefit from the new tick-killing power of CERTIFECT, which helps protect dogs against ticks which may transmit several dangerous diseases."
CERTIFECT starts killing all stages of ticks in six hours and kills up to 100 percent within 18 hours.1 It also causes ticks to detach from dogs7 and prevents reinfestation for up to one month.1
Speed of kill for ticks is of vital importance because the sooner a tick is killed, the less likely it is to transmit infectious agents. CERTIFECT starts rapidly killing black-legged ticks, which transmit the infectious agent known to cause Lyme disease, in just six hours.1
How CERTIFECT Works
CERTIFECT is a topical formulation applied to two places on a dog's neck: at the base of the skull and between the shoulder blades where the dog cannot lick.1 CERTIFECT has been approved by the U.S. Environmental Protection Agency (EPA) for puppies older than eight weeks and greater than or equal to five pounds.1
CERTIFECT should not be used on cats. In studies, no adverse effects were noted on cats in homes with treated dogs.9
CERTIFECT will be available in most states starting July 16, 2011, from licensed veterinarians. Dog owners interested in CERTIFECT should consult their veterinarian to determine whether their dogs should stay on their current flea and tick control product or make the switch to CERTIFECT.
®FRONTLINE is a registered trademark, and ™CERTIFECT is a trademark, of Merial. ©2011 Merial Limited, Duluth, GA. All rights reserved. CRT11CNCONSUMERPR
For further information please contact:
Merial is a Sanofi company.